Before the James Keelaghan concert in April 2012, club director Farrell Boyce suggested that busking on Beacon Avenue might be a good way of publicizing the upcoming concert – showing posters and handing out reminder cards. A sign was also posted that any donations of pocket change (into the traditional buskers open guitar case) would be donated to the Sidney Lions Food Bank. With fellow director Bob de Wolff, the duo played for the pedestrians of Beacon Avenue, made many people aware of the Keelagan concert and collected more than $100 for the food bank.